10 Cloverfield Lane producer J.J. Abrams creates an action figure of the character Michelle, who was played by Mary Elizabeth Winestead.
J.J. Abrams has created an action figure based on the 2016 film 10 Cloverfield Lane. The first Cloverfield was released in 2008, but despite having “Cloverfield” in the title, the Dan Trachtenberg directed film had nothing to do with its predecessor. Instead, 10 Cloverfield Lane briefly turned the Cloverfield franchise into an anthology series, with the film focusing on three people hiding out in a bunker after the country supposedly falls victim to a chemical attack.
10 Cloverfield Lane involved the characters Howard (John Goodman), Emmett (John Gallagher Jr.), and Michelle (Mary Elizabeth Winstead), the latter of which wakes up in Howard’s bunker after a car accident. Michelle was an aspiring fashion designer who continued to come up with ideas by sketching designs in old magazines while isolated in Howard’s bunker. For most of the movie, it was simply a hobby to pass the time, but later on in the film, Michelle uses her skill to craft a make-shift hazmat suit to escape. Michelle designed the suit using materials around the bunker, including a shower curtain and ducktape, and now Abrams has created a figurine of Winstead’s character in this costume.
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In a post on Instagram, Trachtenberg shared an image of a 10 Cloverfield action figure that Abrams gave to him as a gift. Trachtenberg revealed that Abrams made the figure himself, before suggesting that Bad Robot create a line of 10 Cloverfield Lane action figures. Trachtenberg’s post showing a figure of Michelle in her hazmat suit holding a Monopoly box can be seen below:
Even after The Cloverfield Paradox failed to meet expectations, the Cloverfield franchise still has a huge fan base that scoured the internet looking for clues during the first three Cloverfield films’ extensive ARGs. Despite Paramount having a devoted fanbase for one of their properties, there has been very little Cloverfield merchandise come out since 2008. When the original film was released, Hasbro created a limited edition 14 inch action figure of Clover, which are now nearly impossible to find and going for hundreds of dollars online. In 2018 a Slusho Truck came to San Diego Comic-Con where select fans were sent a Slusho bobblehead, but other than that, Paramount has never really created readily available merchandise for the franchise.
With as popular as the Cloverfield franchise is, there is definitely money to be made with merchandising. With the lack of updates surrounding the true Cloverfield sequel that is supposedly coming out, fans would go crazy over new Cloverfield merchandise. Paramount could no doubt create some additional revenue on official Cloverfield memorabilia, even if it is something as simple as a wave of Funko Pops. While die-hard fans would probably want to collect a whole line of 10 Cloverfield Lane figures, it’s unlikely to ever happen since this was just a personal gift from one director to another.
More: Cloverfield’s Surprising Connection To American History Explained
Source: Dan Trachtenberg
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