BMW M has released its latest ‘M Town’ commercial that features some of the company’s finest performance vehicles ever.
The company says that M Town is the most successful digital campaign it has run for the M division and in this film, dubbed ‘The Drop’, the protagonist drives a red E30 M3 from the BMW M Heritage Fleet.
In total, 18 M models are featured in the video, including the likes of the M2 CS, M4 GTS, M3 GTS, M5, and an E46 M3. The film also provides us with a quick glimpse of the upcoming M3 Touring, with M boss Markus Flasch leaning against its rear.
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“M Town is the most successful digital campaign from the BMW M GmbH, particularly as the entire BMW M Community throughout the world actively participates and shapes it,” director of global sales and marketing at BMW M Lothar Schupet said in a statement. “This enthusiasm and this identification create that very special something that makes BMW M so unique. Therefore, we are happy to continue this success story with the next film whilst also giving a small glimpse into the future.”
Now is an exciting time for BMW’s M brand. Not only is it responsible for some of the best performance cars on the market but in 2021, it will release its first all-electric model based on the i4 sedan. As the standard i4 is expected to pump out 523 hp, it’s hard to know just how much added grunt the i4 M (name unconfirmed) will have, but it will no doubt also benefit from suspension and braking upgrades, as well as unique visual features.